A plan, method or series of maneuvers for obtaining a specific goal or result; (Example: A strategy for getting ahead in the business world).
Strategic Public Relations
Many believe that public relations (PR) simply involves issuing press releases to garner mentions in the press. While PR does involve press releases, a press release is merely a tactical component of what should be a more strategic approach to PR.
Strategic PR is about executing a well defined planto continually move a company toward accomplishing its business and marketing objectives. Whether you are a small startup trying to make a name for yourself or an established firm striving to increase market share, strategic PR can help toproactively promote your businessand get a leg up on the competition.
Strategic PR is a weapon to proactively shape public perception about your company, product and services. Without it, you permit your competitors to define you in ways that will help promote their business.
PR Strategies believes in strategic PR that can help you define where you are today, where you want to go and how you are going to get there.
Benefits of Strategic PR:
-Establishes or reinforces your brand positioning -Builds credibility and good will for your company and products -Promotes a positive reputation among customers, stakeholders and regulators -Differentiates your offering from the competition