PR Services PDF Print E-mail
PR Strategies must understand your business model and key business objectives in order to define the right mix of PR services to accomplish your goals.

PR Strategies can provide the following types of services to promote your business and to produce the most favorable outcomes:

Media Audit:
-Determine what publications your customers are reading
-Research and present findings on competitors' media coverage
-Identify trends and key themes that publications are covering related to your product category

Messaging & Content Development:
-Develop strategic messages that support marketing & business objectives
-Write a variety of communiqués for key audiences (e.g., press releases, white papers, presentations, contributed articles, case studies, Q&As, blogs, Web pages, etc.)

Media Training:
-Present media theories and techniques
-Prepare key messages
-Role play

Media Relations:
-Identify publications for media coverage
-Identify media contacts and what they deem newsworthy
-Proactively contact media with news and ideas for articles

Analyst Relations:
-Prepare ongoing communications for engaging analysts on news related to corporate growth, product strategy, technology roadmaps, customer acquisitions and contract wins